Play Like a Girl

→ Client: Play Like a Girl
→ Agency: Laundry Service LA
→ Art Direction, Design, Copywriting

Nearly 20 years ago, Play Like A Girl was created to encourage girls to play sports and empower them to choose careers in STEM. However, it’s since lost its footing to a viral tagline and sea of organizations vying for the attention of STEM.

With problem-solving and team-building experiences, women who have played sports are uniquely positioned to lead. Play Like a Girl is about emboldening this transition through giving back, igniting a chain reaction of women supporting women.