Easy As N-B-A
→ Agency: Translation
→ Client: NBA
→ Directors: Tomás Whitmore
→ CDs: Mina Mikhael, Steve Horn
→ ADs: Emeline Earman, Sandra Tsang
→ CWs: MK Holladay, Rebecca Chen
Nowadays, it’s harder than ever to keep up with the league. That’s why the NBA put us (two girls with absolutely zero basketball knowledge) in charge of showing how easy it can be with NBA League Pass & App. So easy that even we know what’s what.
Six unique spots. Endless cutdowns. An unfortunate bout of poutine-induced food poisoning. All jam-packed into a three-day shoot. Led from pitch to production.