→ Idea: A Chain Reaction

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Nearly 20 years ago, Play Like A Girl was created to encourage girls to play sports and empower them to choose careers in STEM. However, it’s since lost its footing to a viral tagline and sea of organizations vying for the attention of STEM.

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With problem-solving and team-building experiences, women who have played sports are uniquely positioned to lead. Play Like a Girl is about emboldening this transition through giving back, igniting a chain reaction of women supporting women. 

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AD/CW: Sandra Tsang, Lia Ospina